BY URVIL JAMES VILLARUEL
Nov. 10, 2015, Toronto, ON - To act in a state of love. Spreading love and putting forth the means to love out into this world.
How many Apple products do you consume on a daily basis? How many of those Apple products have counseled you through hard times? Allowed your soul to fly? Allowed the artist within you to become fully realized? Allowed each of us to act in our own states of Love? Creativity is the purest expression of that love, allowing the soul to become unchained. Creativity is also what allows us to become fully absorbed in the present moment, and breathe life in the lifeless - to breathe love into our lives.
This was Steve’s legacy. Despite what you may think of his character, Jobs’ main directive was to pull out the best in people by providing us with the most accessible and easy-to-use products on the market. This was his clear vision of that Love. To do what he loved and allow us to access our own states of doing in the process.
Whether it be music, photography, digital art, graphic design, or business management - Apple products have afforded us the easiest possible means to do what we love to do and become present in the here and now. Openly sharing movies, music, writing school reports, finding intricate locations on Maps, and so much more. Each of these products, fully integrated holistically within one another.
Attributing his clarity to psychedelics and pushing forward his own consciousness through excursions to India, it is unlikely that this seemly intelligent design was mere coincidence. Jobs knew, and saw the unbridled future of having complete access to Love. True, genuine light, all brought to life by what we now have at our fingertips. The means to evoke and engage in pure creation.
During a conversation between Jony Ive and Steve Jobs, Steve was questioned as to why he could not moderate what he said at the care and expense of his design team. To which Steve replied, “You’re just vain. You just want people to like you, and I’m surprised at you because I thought you really held the work up as the most important, not how you believed you were perceived by other people.” True insight from a man with purpose. Continually pushing far beyond his own implied social narrative, Jobs was on a mission. A calling that inspired him to work, even to his last day.
So, ask yourself: How many great things have come about, thanks to Apple products? How many great new achievements? How many small and unsung victories? How many advances in knowledge, art and even health care, through Steve's sheer devotion towards pure creation? And tell me that Steve Jobs didn’t do great things for this world.
And for that, we thank you, Steve.